innovative works by emerging and mid-career artists.
70% of the proceeds go directly to the artist; the additional 30% benefits Hamiltonian Artists and the fellowship program.
Shop The Marketplace
As a gesture of additional support during the Covid-19 pandemic, we have asked current Fellows to contribute editions, one-offs, studio experiments, or work that is a bit outside of their standard practice for sale at a lower price point than their formal work. We will continue to add items to the marketplace as artists keep producing.
we are dedicated to promoting new artists
We want to put more and more artists in the display to make their creative minds known. You can come to our gallery to check them out.
Click here to check out the different artists being at the display. You may plan your visit accordingly. You may even know about the theme of the exhibit.
A stepping stone for artists looking to start and maintain a successful career in the arts is the Hamiltonian Artists Fellowship, a two-year fellowship program.
We hold plenty of events in the month with the art of various kinds of themes. Whether you love contemporary or traditional art, you would find something that lives up to your taste.
Our gallery focuses on innovative works
We only focus on the artists who are bent on bringing about new shifts in the world
of art and culture. We love the changemakers.
Check out expert reviews of our exhibition.
Art galleries are a haven for artists and art lovers. It is a cultural hub that speaks volumes about the artist and gives a chance for the spectators to dive deep into their minds. One primary intent of an art gallery, aside from showcasing art, is to run a business. Art galleries stay in business by selling all kinds of art forms. Hence, gallery owners must simultaneously strike a chord between business and art forms.
Gallery owners must understand the tricks behind selling art and staying in business. If you’re looking for such techniques, this article is for you, as we have mentioned some of the best ways for an art gallery to run a successful business.
Understand the Market
Whether you’re taking baby steps or an established business, understanding the market trends and your customers is the key to running a successful business. It is essential to figure out the type of market around and the number of local art galleries present. You can take the help of nearby art enthusiasts and survey the kind of art appreciated in the area. Once you understand the niche audiences and already-existing art establishments, your work will be easier to move in a dedicated direction.
Understand the competitors
Once you find other successful art galleries around your desired location, try to map out what these establishments lack and fulfill it in your gallery. It can be related to marketing the ambiance, the hard work in hosting events, the right kind of artists, etc. Once customers notice these points, you will eventually attract genuine art lovers.
Choose the artists carefully
While running an art gallery is about presenting different art forms, it is also important to dedicate it to a specific niche or artist. Once you focus on promoting your favorite artist, the customers see the passion and increase your sales. You must ensure your gallery represents the artist/artists you’re passionate about to drive customers.
Hosting events, opening nights, and other parties are a great way to market your newly set-up gallery. This will attract art lovers and open a new arena of visitors who might show interest in pieces for display. As popularity increases, so will the sales.
It is a no-brainer that online events and platforms have become popular since the pandemic. It would be best if you took advantage of the situation for the audience interested in visiting the gallery virtually. Find a way to incorporate both sets of the audience during your event. This will not only increase your reach to a different segment of society but can also lead to sales.
As mentioned earlier, running an art gallery like a business is daunting. But your gallery can do wonders in business with hard work, concentration, dedication, and passion for art.