innovative works by emerging and mid-career artists.
70% of the proceeds go directly to the artist; the additional 30% benefits Hamiltonian Artists and the fellowship program.
Shop The Marketplace
As a gesture of additional support during the Covid-19 pandemic, we have asked current Fellows to contribute editions, one-offs, studio experiments, or work that is a bit outside of their standard practice for sale at a lower price point than their formal work. We will continue to add items to the marketplace as artists keep producing.
we are dedicated to promoting new artists
We want to put more and more artists in the display to make their creative minds known. You can come to our gallery to check them out.
Click here to check out the different artists being at the display. You may plan your visit accordingly. You may even know about the theme of the exhibit.
A stepping stone for artists looking to start and maintain a successful career in the arts is the Hamiltonian Artists Fellowship, a two-year fellowship program.
We hold plenty of events in the month with the art of various kinds of themes. Whether you love contemporary or traditional art, you would find something that lives up to your taste.
Our gallery focuses on innovative works
We only focus on the artists who are bent on bringing about new shifts in the world
of art and culture. We love the changemakers.
Check out expert reviews of our exhibition.
Paintings are one of the best ways to express an artist’s talent. In earlier times, it was depicted as one of the best ways to read a poet’s mind. Compared to the millions of artworks created by artists from earlier times, only a tiny percentage of them can be considered timeless classics. Some of these classic paintings by famous artists are mentioned here in this article. Take a look at it and educate yourself about some of the best paintings by famous painters.
Mona Lisa (1503)
We cannot talk about the famous paintings of all time without talking about the famous Mona Lisa painting by Leonardo da Vinci, painted in 1503. Since the time it was displayed, people have always wondered why the smile and who she is! Although the answers to both are quite unknown, people are still falling for this smile in this exquisite painting.
Girl with a pearl earring (1665)
Painted by Johannes Vermeer in 1665, it is an extremely real yet modern masterpiece. The girl in the portrait is rumored to be her maid. However, the highly intimate look of the girl looking over her shoulder has stirred conversation among art lovers, which is another reason for its popularity. However, many others suggest that the girl isn’t a portrait but a depiction of a genre called tronie.
The starry night (1889)
Vincent van Gogh is one of the famous painters of the ’80s who was responsible for creating thousands of masterpieces, out of which the starry night is the most popular one, which is seen in almost all sample paintings and in every art studio. It is known to depict the turbulent state of mind of the painter, who was fighting the yin and yang of his personal demons and was simultaneously in awe of nature.
The birth of Venus (1444)
Santro Botexelli is one of the famous artists and painters who painted various pictures throughout his life. However, this was his first nonreligious nude painting which was described as one of his best words in the aim to depict love.
The harvesters (1566)
Bruegel, the elder, is one of the best in the world of famous painters who has marked his territory by painting The Harvesters. It is also considered one of the defining works depicting western art, created on the theme of seasons.
The Arnolfini Portrait (1434)
It is one of Jan van Eyck’s significant works, which was done during the Northern Renaissance. It is also believed to be one of the first oil paintings which gained world-world popularity. This double-length portrait was celebrated in 1934 when it was proposed as a wedding contract. The painting strictly follows orthogonal perspectives, making it easy for the viewers to depict what is in the picture.
With the increase in stress and the daily juggle of metropolitan cities, taking a break is a mere necessity rather than a luxury. Among many options to relax and loosen up, attending art exhibitions is one of the most underrated activities. As good as it sounds, organizing an art exhibition is a daunting process, and many things can go wrong in a short span. However, it is also a blessing as there is an excellent opportunity to advertise your artwork or expand your sales.
If you’re lost and looking for some tips and guidance to organize your exhibition, you’re in the right place. Read ahead to find some answers to your questions!
Before organizing an event, preparation is the primary step, which also involves mind-mapping essential details.
- Artwork: The first and the major decision to make is the type of artwork you wish to showcase. Whether you want to display your artwork or other artists, you must consider certain factors like theme, color blocking, range of pieces, the spectrum of different talents, etc.
- Location: Once you fixate on the artwork or themes, you can choose the area based on your target audience. Since different venues will attract different people, choosing a location that matches your theme for the exhibition is essential.
- Food and Beverages: If you wish to serve your audience with refreshments, plan on the type of finger food that best suits the ambiance and its placement in the venue.
- Permissions: If you need special approvals from local authorities to exhibit your show, ensure you stay on top of all the legal formalities.
Promotion and Marketing
Once you’re mapping out the entire event, promotion and marketing is another crucial step. If you do this right, you can consider your exhibit a success. Start by promoting with word of mouth and move ahead to digital platforms. While you can use social media well, do not forget to print flyers and hang them outside your venue to attract bystanders and pedestrians.
It is essential to jot down the positions of each artwork. You can choose it based on the theme of your exhibition or decide on the overall look! You can plan around with different options, but it is essential to ensure you have ample time for the same and you’re not crunching numbers. Don’t feel shy to get help from party planners or even your friends.
Once everything is set in place, and people start walking in, do not forget to greet them and talk to potential customers. You can also try to build your network by following this simple technique. You can also hire people or get your friends to help you invigilate the place during the event. You also should collect visitors’ information and details in case you wish to host another art event or exhibit! Lastly, you should have fun with your family and friends!
So, you have created your art show; now, what is left is to make it a huge success. The most important step towards the successful marketing of your show is to recognize who your target audience is. Who is this art show for? Who is the ideal customer? Where can you find them? On a typical day, what dies this customer do? Recognizing these key factors will enable you to market efficiently to the people who might love and take an interest in your art show. It is also important to understand that different kinds of the audience respond to different promotional campaigns. As with any other venture, the success of your promotional campaign depends on whether you start early or not. The key is to keep people talking about the show and build up the buzz and anticipation well before the event.
We live in a day and age where online marketing is favoured more than traditional marketing. It doesn’t always mean that online promotions work better for local events. Create flyers and posters to hang around the local area. When you are anticipating the participation of local people, this is the best strategy to use as flyers and posters can be used to spread the word locally. You can also try advertising in your local newspapers, magazines or radio shows. You might also launch competitions prior to the event to create a buzz around the event.
Participate in Community Events:
Actively participating in other community events and shows locally is one of the key strategies to implement if you want to successfully promote your art event. During these events, you can meet local people, strike up a conversation with them and promote your upcoming event. You might also meet a few people who can help you with your marketing efforts. You can reach out to local schools, universities, charity organizations, or other public communities. Also, attend art exhibitions and local fairs. Connecting with your community is one of the significant ways you can promote and market your event locally.
Online marketing is one of the effective methods to promote your local art show. You can use social media sites like Facebook or Instagram to market your art show. Facebook ads are a great way to reach your target audience locally. Additionally, you can also create email marketing campaigns and newsletters if you have a large audience or network of people interested in your work. You can also use the community web pages for advertising your upcoming event. When it comes to online marketing, a large social media following helps. If you don’t have a considerable social media following, try to promote your work through other artists and their blog posts.
When it comes to the success of your event promotion, collaboration can make a huge difference. Network with other artists you already know or have established weak ties with, and collaborate with them. You can also send out personal invitations to other established and popular artists to attend your event.
Art galleries are a cultural hub that gives a great sense of peace and satisfaction to the mind through art displays. A significant source of revenue for such art galleries is selling art. While setting up and promoting such establishments can be daunting, thanks to online marketing strategies that have opened a new dimension for art lovers and business owners.
Marketing an art gallery online does not require gallery owners to hire agencies and buy expensive tools. Since plenty of options are available, you can do it at a minimal cost, which can drive insane sales to the owner. It is the knack of striking the right chord with your target audience and the intensity of your online presence. Eventually, you can create something big online by taking one step at a time.
Here, we have narrowed it down to five simple steps of marketing an art gallery that can help generate revenue and promote your art.
Target Your Audience
Before marketing online, targeting the right audience is the primary step. Create a persona of a typical buyer and build an online presence around the persona. You can sign up to online Q&A platforms, clubs, and other forums to market your gallery and drive in customers.
Utilize the power of Social Media
Content on social media has worked wonders for almost all types of businesses. Since platforms like Instagram, Facebook, and Youtube emphasize visual content, it is a boon in disguise for art galleries. You can showcase your collection of different types and forms of art, the best-selling pieces in your gallery, and even information about the hands behind these arts. You can run campaigns on these platforms and sell art pieces, even without contacting your customer.
Create your website
Selling your art on an e-commerce website is one of the best ways to market your art and your art gallery. It will act as the first point of contact between the gallery and the customer. An interested person will drop by the gallery before purchasing the art. You can also reach your reach to potential customers online with digital marketing techniques. Once you set up your website, it is essential to ensure regular updates on the site, to enhance the reach to your target audience.
Use Email to reach out
As it is one of the most powerful marketing techniques, it is best to use email marketing strategies to reach out to art lovers and potential customers. For instance, you can get leads and information about interested art lovers through your website or social media platforms. This helps you get in touch with them through their Email, which can give you a head start on marketing your gallery both online and offline.
Create live events
The pandemic has taken a toll on people attending offline events and parties, which has resulted in the drastic downfall of offline numbers. Although life is returning to normal, a majority of them still prefer to attend offline events if given an option. One best way to market your gallery online is through live events. Make use of Youtube, Facebook, and Instagram to organize live events which take place in the gallery.
Art galleries are a haven for artists and art lovers. It is a cultural hub that speaks volumes about the artist and gives a chance for the spectators to dive deep into their minds. One primary intent of an art gallery, aside from showcasing art, is to run a business. Art galleries stay in business by selling all kinds of art forms. Hence, gallery owners must simultaneously strike a chord between business and art forms.
Gallery owners must understand the tricks behind selling art and staying in business. If you’re looking for such techniques, this article is for you, as we have mentioned some of the best ways for an art gallery to run a successful business.
Understand the Market
Whether you’re taking baby steps or an established business, understanding the market trends and your customers is the key to running a successful business. It is essential to figure out the type of market around and the number of local art galleries present. You can take the help of nearby art enthusiasts and survey the kind of art appreciated in the area. Once you understand the niche audiences and already-existing art establishments, your work will be easier to move in a dedicated direction.
Understand the competitors
Once you find other successful art galleries around your desired location, try to map out what these establishments lack and fulfill it in your gallery. It can be related to marketing the ambiance, the hard work in hosting events, the right kind of artists, etc. Once customers notice these points, you will eventually attract genuine art lovers.
Choose the artists carefully
While running an art gallery is about presenting different art forms, it is also important to dedicate it to a specific niche or artist. Once you focus on promoting your favorite artist, the customers see the passion and increase your sales. You must ensure your gallery represents the artist/artists you’re passionate about to drive customers.
Hosting events, opening nights, and other parties are a great way to market your newly set-up gallery. This will attract art lovers and open a new arena of visitors who might show interest in pieces for display. As popularity increases, so will the sales.
It is a no-brainer that online events and platforms have become popular since the pandemic. It would be best if you took advantage of the situation for the audience interested in visiting the gallery virtually. Find a way to incorporate both sets of the audience during your event. This will not only increase your reach to a different segment of society but can also lead to sales.
As mentioned earlier, running an art gallery like a business is daunting. But your gallery can do wonders in business with hard work, concentration, dedication, and passion for art.